When the Elbphilharmonie approached me to design & animate social stickers for them, I was absolutely stoked! Not only it is a highly prestigious client, but besides all-seasonal CI-conform stickers, they also were looking for a playful approach for their summer edition - subtly featuring their logo.
In general the approach was to keep a good balance between a recognizable branding and making it attractive for other users to sticker away. Successfully - as some of the stickers show a count of up to 5.5 million views on Giphy!
or simply type in "Elphi" at the Instagram GIF search and sticker away!
Producer / Pauline Hahn
Illustration & Animation / Katerina Schoenfeld