the new smart

During my time at The Marmalade I’ve been involved in creating the new positioning and feature spots for the new smart forfour and fortwo.
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From kick-off to final rendering I could gain a lot of experience especially in the following parts: Concept, prep artist for and assistant to the stop motion set and directing a scene on my own (the parking book), creative assistance to and styling at the studio set, type animation and versioning for 8 different languages.

I really loved helping with the creation of sets
for this colorful art direction.

credits

Agency / BBDO Proximity Berlin
Production / The Marmalade
Director / Torsten Eichten
Creative Direction / Daniel Göttling, Michael Seiser
Lead Compositing / D. Riesenfeld, K. Falk
Compositing / M. Henzel, M. Winter, L. Schwabe, C. Steinmassl, J. Maluck, B. Wittrin
3D / Bamberger, J. Elsner, D. Springer, A. Böinghoff, U. Prieto, J. Buchert, H. Rumig
Animation / Philipp Kehl, Jan-Hendrik Behne, Henrik von der Lieth, Katerina Schönfeld
Stop Motion / Kathrin Albers, Michael Seiser, Katerina Schönfeld
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